Brand Overview (Prior To Working With Us)

When this restaurant POS system provider partnered with AdClass, they were experiencing significant challenges with their digital marketing efforts:

• Despite substantial investment, they had never successfully closed a single paid lead from Facebook
• From January 2022 until our partnership began in late 2024, they had spent a staggering $347,000 on ads across three calendar years
• One particularly ineffective campaign consumed $130,000 with minimal returns (See Figure 1 below)
• Their reliance on Meta lead form campaigns, which often result in lower-quality leads, generated a total of 990 leads that never closed
• Another campaign spent $8,000, generating just 7 leads at a steep $1,155 per lead - none of which ultimately converted into closed deals
• Ultimately, they were spending approximately $116,000 annually on digital advertising with zero return on investment

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Audit and Team Findings

AdClass conducted a comprehensive audit of their existing ad accounts and uncovered several critical issues:

• Their strategy relied heavily on top-of-funnel tactics, including direct message ads and Meta lead forms, rather than more effective clickthrough advertisements
• Landing pages lacked strong, clear calls-to-action and failed to maintain message consistency with the ads that directed users there
• Targeting was severely disorganized, with placements and demographics scattered without strategic focus
• No testing framework existed to evaluate performance or understand what strategies were working
• Rather than utilizing dedicated conversion funnels, ads directed traffic to general website landing pages without focused conversion paths
• The absence of video sales letters (VSLs) or educational content meant missed opportunities to nurture prospects and inspire action
• Ad copy quality was poor, lacking cohesion and failing to address specific pain points consistently
• There was a fundamental disconnect between ad messaging, landing page content, and creative assets

Our Action Plan

AdClass implemented a targeted, comprehensive strategy:

• Completely redesigned their funnel structure within HubSpot:
  
  • We re-designed and rebuilt all funnel pages with a strong focus on conversion optimization.
  • Developed automated lead nurturing sequences to sustain interest
• Overhauled creative and messaging approach:
  
  • Created professional and engaging scripts for video advertisements
  • Designed new carousel and single image graphics
  • Developed compelling ad copy aligned with customer pain points
• Launched strategically targeted campaigns to new funnel pages:
  
  • Introduced fresh, conversion-focused graphics
  • Repurposed existing creative assets where appropriate
• Enhanced video content strategy:
  
  • Produced, edited and launched new high-quality video advertisements
  • Began development of dedicated VSL funnel to nurture prospects
• Implemented real-time data visibility systems for performance monitoring
• Rapidly developed and deployed a mock landing page to address the critical conversion gap we identified

Prior to Implementation

• Zero successful conversions from paid advertising efforts
• Excessive costs per lead with no resulting business impact
• Significant marketing budget being consumed with no measurable return

After Implementation/Outcomes

The transformation after implementing our approach was remarkable. Within only three months of working together, our team at AdClass:

• Built and optimized four distinct conversion funnels targeting different customer segments
• Spent a total of $31,000 on ads (significantly less than previous, ineffective spending)
• Took our client from 0 sales from paid ads to landing 25 new customers. A complete game-changer for their business!
• Helped our client achieve a lifetime value of $883,832 across these new customers, with an average LTV of $35,353 per customer
• Reduced cost per acquisition to $1,256 (compared to previous efforts that never converted)
• Generated 374 qualified leads at a cost per lead of $82.88 (an 11% reduction from previous CPL, without using Meta leadforms)
• Attracted a $200K client through one of our ads, which soon after turned into a closed deal
• While traditional ROAS calculation isn't applicable due to their contract-based sales model, the equivalent return would be an impressive 28.13x

Keys to Success: The Recipe for 28X Returns

The Foundation: Strategic Funnel Architecture
We completely reimagined what a conversion journey should look like for restaurant owners. By constructing four distinct, high-converting funnels in HubSpot (each tailored to specific customer segments) we replaced generic website visits with purposeful pathways. Where our client once had visitors wandering aimlessly, we now guided qualified prospects step-by-step toward becoming customers.

The Creative: Fresh Video & Graphic Ads Speaking Their Language
Restaurant owners don't care about features; they care about solving real problems. Our video ads and redesigned creative assets spoke directly to their daily frustrations. We transformed technical jargon into compelling stories that resonated with decision-makers who had been overlooking our client's solution for years.

The Science: Data-Driven Precision
Marketing without measurement is just guesswork. By implementing real-time performance monitoring, we transformed their approach from blind spending to informed investment. Every campaign decision was backed by data, allowing us to optimize continuously. The outcome? A complete turnaround - from three years of zero conversions to 25 closed deals in just three months.

The Lead Journey: From Ad To Landing Page To Booked Demo
We bridged the gap between ad promises and landing page messaging. By ensuring consistent communication across all touchpoints, we built trust through every interaction, converting interested prospects into loyal customers with a collective lifetime value of $883,832.

The Nurture: Automated Relationship Building
Rather than letting leads go cold, we implemented automated nurturing sequences that kept prospects engaged throughout their decision-making process. This consistent and high-value strategy transformed what would have been forgotten leads into 25 closed deals - including a $200,000 client that might have otherwise slipped away.

This transformation wasn't just about better ads. It was about rebuilding the entire customer acquisition ecosystem from the ground up with purpose, precision, and persistence.

Through this case study, we hope to show how the right digital marketing strategy - built with a solid funnel and clear messaging - can turn wasted ad spend into real revenue, even for businesses that have never seen results from digital marketing before!

If you'd like a free audit to see how we can help optimize your marketing efforts, reach out to us today! We’d love to chat ❤️

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