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When this SaaS client partnered with AdClass in March 2025, they already had a strong offer and early traction. Their platform solved a huge market need: enabling businesses to send iMessages directly from their CRM, bypassing A2P restrictions, and driving 3x higher response rates. Ads were generating leads, but their internal team faced the challenge of scaling spend, revenue, and paid traffic sustainably.
They had been running ads in-house since the start of the year, generating between $200K–$450K per month in revenue at a healthy cost. At that point, they were spending under $50K per month on ads and seeing solid returns, but momentum was slowing, costs were rising, and sales were flattening. Their goal was to push spend to $500K/month by the end of the year, but they needed an experienced marketing team to manage ads more strategically and set them up for serious scale.
This SaaS client had early success running ads in-house, generating $200K–$450K per month in revenue while spending under $50K per month on ads. But as spend grew, momentum slowed, costs crept up, and sales flattened. They had the right product and market fit, but lacked the systems and strategy to manage rapid scaling efficiently. Their target was to reach $500K per month by year-end, but without expert guidance they risked scaling ad spend without scaling results.
Early campaigns leaned heavily on Meta lead forms, which delivered cheap leads but left the sales team with all the heavy lifting. Prospects submitted their info instantly but received little brand education until someone from the client’s sales team reached out by text. This created a disjointed customer journey, inconsistent lead quality, and unpredictable conversion rates.
AdClass introduced custom funnels and landing pages that provided consistent branding, professional forms, and educational content highlighting the product’s benefits and differentiation. This shift meant leads arrived at demo calls already informed, reducing friction, increasing conversion, and driving some of the strongest ROAS the client had ever seen.
With the funnel fixed, scaling further required a creative engine to keep performance consistent. Early winning ads had carried growth, but at six-figure monthly budgets, audiences were seeing ads more frequently and fatigue set in quickly. To stay ahead, AdClass built a steady pipeline of weekly creative refreshes across multiple formats: carousels, graphics, explainer-style videos, and bold, eye-catching concepts like blending an Android phone to stop the scroll.
This mix of entertaining hooks and clear product education allowed the client to stand out in a crowded SaaS market and connect directly with leads. To protect efficiency, 10–20% of budget was dedicated to testing while the majority went to proven winners. Strict KPI guardrails for key metrics like cost per call and CPA ensured scale did not come at the expense of profitability.
One of the biggest changes that helped this client unlock next-level scale, was moving away from lead forms and rethinking the funnel to educate prospects before the sales call. Instead of treating the form fill as the finish line, landing pages became part of the sales process, walking prospects through use cases, quick wins, and proof points. By the time they hit the demo, they were already 70% sold.
Even if you are not ready to scale ad spend, small adjustments, such as replacing generic lead forms with value-driven landing pages, or testing creatives that address FAQs upfront, can dramatically improve lead quality and conversion without increasing budget.