The Playbook That Took a Rental Property Mentorship Funnel to 180 Sales and 92% Qualified Leads in 6 Months

BUSINESS TYPE
Coaching/Education
NICHE
Real Estate and Property Investing
2.9x
ROAS in 12 Months
35k+
Leads at <$5.40 CPL
92.7%
Lead Qualification Rate
89.7%
Drop in CAC

Brand Overview  - Prior to Working With Us

When this real estate education company partnered with AdClass, they had a high-potential offer, but their funnel continued bleeding money month after month. Despite having an in-demand mentorship program on building profitable rental portfolios, their systems weren’t converting.

  • Tracking was broken, leaving them blind to which campaigns were driving revenue
  • Their video sales letter (VSL) was underperforming, failing to build trust or inspire action
  • Cost-per-call ranged from $150 to $850, with most leads turning out unqualified
  • Direct message and chat campaigns delivered volume but couldn’t scale profitably
  • Attribution across Meta was failing, making optimization nearly impossible

In March 2024, prior to working with us, the program generated only two sales: a clear signal that a complete rebuild was needed.

Audit & Team Findings

Our deep dive uncovered four critical issues:

Tracking & Attribution Failures

  1. No reliable connection between ad spend and revenue
  2. Meta pixel tracking collapsed across campaigns
  3. No visibility into which lead sources delivered qualified buyers

Flat Funnel Creative

  1. A 20-minute VSL with weak engagement and low completion rates
  2. Messaging lacked urgency and real proof of success stories
  3. Ad creatives weren’t breaking through the noise or generating clicks at scale

Unscalable Lead Gen

  1. Heavy reliance on DM/chat campaigns that brought in cheap leads but poor quality
  2. No lead magnet to nurture lower-intent prospects into qualified calls

No Segmentation Strategy

  1. All funnel types ran through the same ad account, confusing optimization
  2. Sales setters had little clarity on which leads were worth pursuing


Our Action Plan

We rebuilt their growth engine from the ground up:

Full-Funnel Attribution Fix

  • Integrated Hyros and Meta CAPI for airtight tracking across the funnel
  • Optimized campaigns for qualified calls & sales instead of raw leads

VSL Reinvention

  • Produced a shorter, 5–8 minute student-led case study VSL (“How Joe Built a $1M Portfolio in 6 Months”)
  • Delivered a story-driven narrative that built instant credibility and emotional connection

New Lead Magnet Strategy

  • Introduced “12 Free Websites to Find Undervalued Properties
  • Generated high-volume, $5 leads that setters could qualify affordably

Low-Ticket Bootcamp

  • Added a small-ticket ($27) Bootcamp to boost upfront commitment and weed out low-intent leads

Creative Overhaul

  • Rolled out viral-style ads with scroll-stopping hooks, transitions, and high-end B-roll
  • Implemented an ad refresh rhythm to prevent fatigue

Structural Segmentation

  • Split funnels into three distinct Facebook accounts (Lead Magnet / Qualified VSL / Done-For-You) for cleaner optimization
  • Setters and closers now worked from segmented, higher-quality pipelines

Community Engagement

  • Launched monthly live trainings to re-engage colder leads and foster credibility within the real estate investing space

Outcomes After Implementation

Within 12 months, the turnaround was undeniable:

  • 35,000+ leads generated at <$5.40 CPL
  • 5.8X increase in booked calls month-over-month
  • Lead qualification rates soared from 46% → 92.7%
  • CAC reduced by 89.7% compared to their previous ad team
  • ROAS climbed from 0.5X → 2.9X within one year
  • Cost-per-Call dropped from $120–130 to ~$90 in the Qualified VSL funnel after segmentation
  • 180+ new sales closed at a CPA of ~$1,060 — down from $11,000 CPA just months earlier

Keys to Success: The Blueprint Behind a 2.9X ROAS

  • The Foundation: Fixing Attribution for True Clarity
    • Integrating Hyros and Meta CAPI was the turning point, shifting CPA from $11K → $1.7K in just six months. With accurate attribution in place, we could finally see which campaigns were producing qualified calls and sales. This allowed us to optimize based on real outcomes instead of guesswork, immediately driving profitability.
  • The Funnel: A VSL That Built Instant Trust
    • We scrapped the underperforming 20-minute VSL and replaced it with a concise, student-led case study. Highlighting a member who built a $1M portfolio in just six months made the offer tangible and relatable, creating the credibility needed to turn viewers into motivated prospects.
  • The Lead Magnet: High-Volume, Low-Cost Setter Fuel
    • Introducing the “12 Free Websites to Find Undervalued Properties” lead magnet transformed our lead generation efforts. Instead of $60+ leads, we drove $5 leads at scale. This gave the setter team the volume they needed, dropping cost-per-call from $120 to $40 without sacrificing quality.
  • The Structure: Segmenting Funnels for Better Optimization
    • Separating campaigns into distinct Facebook accounts: one for the lead magnet, the second for the qualified VSL, and the third for the Done-For-You program, allowed Meta to optimize more effectively. This structure not only gave us clear visibility and control, but also reduced Qualified VSL funnel cost-per-call from $120–130 to around $90, while cutting overall CPA nearly in half again by April 2025.
  • The Positioning: Speaking Directly to Every Avatar
    • From aspiring W-2 investors to time-strapped CEOs and retirees, each funnel and offer was tailored to address specific motivations. Whether it was the Done-For-You model or the mentorship program, every touchpoint was crafted to resonate deeply, ensuring a stronger connection and higher close rates.

We didn’t just tighten up the ads: we built a full-funnel growth engine that turns guesswork into predictable revenue. If your customer journey is leaking cash (or you’re still unsure where sales are actually coming from), it’s time for a tune-up. Grab a quick audit call with us and we’ll map out the fastest wins for your brand.

Want a Team That Actually Drives Profit?

If you’re spending $30K+ per month on ads and want an elite team focused on revenue over vanity metrics, let’s chat.

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